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About Us

About Vinusto

Connecting Connoisseurs to the Craftsmen by using Technology is the core of Vinusto, hence the hashtag #weaverstowearers

If you are a handloom lover looking for Garments & Saris made with authentic fabric, versatile outfits that embody the contemporary with the classical, then we are a brand for you.

If you are looking for distinctive designs, tailored fit and are particular about stitching quality, Vinusto is brand for you.

We understand your predicament as well as those of the creator (craftsmen), thus on our website you will find a detailed description about the products, its fabric, origin, & measurements. We encourage this transparency which stems from our confidence in our product.

A handloom is a handloom on our website, as we source directly from the creator of the fabric- the weavers in the handloom sectors of India.

Social Impact Enterprise

Vinusto is a virtual shop for the weavers who for years have been facing social and financial inequity due to limited funds, access to market & consumers, understanding of ever-changing trends, thus leading to their dependence on intermediaries. Vinusto has truncated this complex supply chain using technology to take the craftsmen closer to the consumer.

We work on a transparent & participatory model by educating the weaver on design, technology, & pricing as well as sharing the proceeds of the sale to ensure fair trade. And you participate as every time you buy from us you are contributing to a weavers’ family.

Why buy from us

We at Vinusto are transparent in our approach.

“What we say is what we do”. Our commitments form a part of our core values; this is what the brand stands for.

 These are our commitments to -

Consumers - To provide authentic from origin, handcrafted, high quality products.

Creators (Craftsmen)-  To nurture craftsmanship, provide marketplace and share revenues.

Community - To preserve cultural heritage and cultivate awareness of Indian art forms.

Where did it all begun

“I never thought that teaching your child can be enlightening to the extent that it gave birth to an organization”. Viraasat Venture has its genesis in a high school History lesson on transformation of handloom and handicraft and economics of imperialism.

Months of secondary research and engagement with the craftsmen in the handloom clusters, brought us face to face with issues of financial and social inequity and fair payment for skill arising out of low awareness of the market, capacity to invest, access to consumer, lack of understanding pricing standards and a complex supply chain. 

It’s an unorganized sector inundated by rampant exploitation of producer as well as consumer. We realised that latter suffers due to limited awareness of handloom standards, thus counterfeit products are passed off as handmade at high prices.

Viraasat Ventures Private Limited was established in 2018 as a social enterprise focused on principals of fair trade vis a vis consumer and producer and financial and social upliftment of the latter.

Vinusto our brand name, is an amalgamation of “Viraasat” and “Venusto”. Viraasat is a hindi word for heritage and Venusto in Latin expresses, to beautify or adorn with embellishments. Vinusto gives life to weavers’ beautiful creations by taking them out to the world.

 

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Chanderi Hand Loom Saree in Mint Green with Wrap Blouse (Set of 2)

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Chanderi Hand Loom Saree in Mint Green with Wrap Blouse (Set of 2)

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