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Anshula Yuvaraj, Founder & CEO


Anshula Yuvaraj, MBA in HR & Graduate in Industrial psychology from University of Allahabad, has worked in the top echelons of the corporate world as HR professional and helped emerging & established businesses to strategize their growth and expansion. Anshula who has been acknowledged for her sharp business acumen & understanding of human behaviour all through her successful stint of 23 years with companies like Wipro, Publicis, P&O Nedlloyd and others, decided to follow her calling and turned to the social sector. 

She worked as advisor to board with a charitable Eye Care Hospital in Bihar to experience nuances of the social sector, and set up Vinusto as a brand of Viraasat Ventures Private Limited in 2019.

As a Social entrepreneur Anshula’s intent has been to make a material impact on the lives of craftsmen in the handloom sector. Her team which has likeminded NIIFT designers and marketing professionals works with around 250 handloom weavers in Chanderi & Sambalpur Clusters and craftsmen from Jaipur.

On a personal note, Anshula was born to parents who were Academicians from IITs, and she spent her childhood amidst books and eclectic discussions about Science, politics, and social issues. In an environment where honesty, fairness, personal integrity, and knowledge were held above all,  and with parents who passionately believed in gender equality, Anshula got an enriched childhood and upbringing different from other girls her age. With a mother who was amongst few women Engineers in early 60s, Anshula says, having a career and efforts to create an impact, was a given.


Priyanka Jha, Co-Founder & Head – Product & Design

Priyanka Jha, Co-Founder & Head- Product & Design, has been a part of Vinusto team from the time of inception. A NIFT graduate, Priyanka has been instrumental in establishing the brand and expanding the Handloom Clusters in a short span of time. A creative & enterprising designer, she has been the face behind many of the Vinusto bestsellers and has transitioned into the role of Co-founder with her sheer tenacity and perseverance.

Priyanka developed her interest in design early in childhood, watching her aunt sew clothes for friends and neighbors. The art of, cutting, stitching and bringing life to a fabric fascinated her. She learnt the skills of sizing, pattern making, and sewing, in an environment which made her naturally frugal and focused on what we now call “sustainable fashion”. She eventually joined NIFT to pursue the career of her dreams and that’s how her story as a Fashion Designer began.

She has worked with some of the leading design houses of Delhi, and is skilled in designing couture, pret and luxury pret collections, customizing designs basis body type and preferences. She joined Vinusto as she feels connected to the social cause that we stand for. She says “I love developing surfaces, playing with complex patterns and their constructions. I am very passionate about Indian handicrafts and Indian wear; these are my core interests because for me the most diverse form of fashion lies in the traditional roots of my country.


Aseem Jotshi, Co-Founder & Head – Marketing & Alliances

Aseem Jotshi, has been a part of the Vinusto journey since 2019, first as an independent Marketing Consultant and now as a Co-Founder looking after Marketing & Strategic Alliances.

Aseem, a Digital Marketing expert with 15 years of experience, specializes in Performance Marketing. He is a Post Graduate in Computer Science and has worked with Real Estate, Wealth Management, E-Learning & Travel Industries. His longest stint was with MakeMyTrip where he managed Online Display & Affiliate Marketing.

In the past 5 years, Aseem has been a successful Marketing Consultant, worked with Business Coaches and Seed Funded startups, earned Top Rated Consulting Badges after consulting for Buy Now Pay Later apps. He is also an Automation & Marketing Consultant for a premium Music Registry Magazine that is subscribed by Top Music Producers Globally.

Aseem, who has been integral to establishing Vinusto as a brand, transitioned into the role of a Co-Founder with the intention of making a direct and substantial contribution to the social cause of the handloom weavers by expanding the reach of the brand Globally.

A trekking enthusiast, Aseem has participated in non-technical climbs in Uttarakhand. He also actively volunteers for organizations like Akshayapatra.

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